Interview

‘FMCG Has To Innovate’

Arvind Mediratta, MD & CEO, Metro Cash & Carry, speaks with Outlook Business about how his company became profitable without indulging in a price war that his competitors have mastered 

Arvind Mediratta

One of the major B2B players that has changed the terms of the fast-moving consumer goods business is Metro Cash & Carry. From a business that was deeply in the red for 14 consecutive years, the company recently underwent a successful transition, turning into a profitable fast-growing customer-centric billion-dollar company. The man in charge of turning the comapny’s fortunes around, Arvind Mediratta, MD & CEO, speaks with Outlook Business and explains how his company became profitable without indulging in a price war that his competitors have mastered. Edited excerpts: