Reviving B2B marketing in 2021
The big challenge for B2B players is retaining customers and increasing brand awareness
M Muneer - January 01, 2021
Road to retail
The world is moving online and traditional retailers may be facing an existential crisis. But a start-up from Axilor’s latest cohort, Inroadz, may have just discovered an elixir
Hari Menon - October 14, 2019
Is KEI on the cusp of transformation?
The cable manufacturer may need to get into a competitive space to change its fortunes
Debangana Ghosh - July 31, 2020
The Art of New Product Pricing
Can’t decide optimal pricing for new B2B products? Your customers might have answers
M Muneer - March 13, 2020
Flavour of the season
As venture capital rushes into B2B start-ups, is the euphoria around this space justified or is it yet another bubble waiting to burst?
N Mahalakshmi - January 14, 2020
The B2B Gold Rush
B2B businesses are thriving, gaining billion-dollar valuations and seeing blockbuster listing. Can the good times last?
Kripa Mahalingam - January 21, 2020
Message from the future
What are the insensible practices in product innovation today, let’s ask our tomorrow
M Muneer - December 03, 2019
Collective Gains
B2B online marketplaces help SMEs reduce costs and lead time by offering a more transparent and faster procurement process
Shilpa Elizabeth Abraham - January 08, 2018
Tending The Roots
LivLush is helping farmers by integrating them into the organised B2B supply chain
Himanshu Kakkar - August 04, 2017
The road less travelled
Industrial products manufacturers borrow a leaf from consumer product companies to connect directly with B2B buyers
Vikas Kumar - January 16, 2015
