Feature

The other shoe drops

It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?

He’s the quintessential salesman who will do “almost anything” to close a deal. Friends and rivals alike describe Subhinder Singh Prem as determined and a go-getter. The 43-year-old former managing director of Adidas India is known for following his pursuits passionately, be it working out or running a business. From the time he joined Reebok India in 1995 as a footwear manager, Prem was a regular at the company’s fitness centre, reaching there at least an hour before work started.