The CASA courtship

Small private banks are wooing customers by hiking low cost savings rates. The strategy is working — for now

Illustration by Kishore Das

When Samir Sethi moved to a new job in Bengaluru in March, he had to take whichever workstation  was readily available. But when it came to opening a corporate salary account, Sethi was spoiled for choice — his organisation asked him to choose between Axis Bank, HDFC, Citibank, State Bank of India and Yes Bank. Sethi opted for Yes Bank, the smallest and newest of the bunch, just for one reason: it offered a higher rate of interest on savings accounts compared with the others.