Riding on an e-ticket

Trimax is banking on transport management systems to grow

Soumik Kar

Whom the gods favour, they meet out of turn. At Mumbai’s Siddhivinayak temple, that is facilitated by the Aashirwad pre-paid card. The refillable cash card helps devotees pay for a VIP darshan, make a donation or buy offerings for the lord. Not only is the card transferable, you can gift one too. Talk about counting one’s blessings twice over. Launched in September 2013, the card was the result of an epiphany experienced by Ashok Nadkarni, Siddhivinayak temple’s IT advisor, when he routinely boarded a BEST bus.