From contemporary art to high street fashion and from exotic culinary experiences to golf tournaments — BMW has experimented with each of these themes at events for its clientele in the metros since its entry in the country in 2007. However, to make up for the stagnant sales in urban India, in the past couple of years, the German carmaker is making inroads into smaller cities. That explains its recent customer engagement activity at the Nizam’s Palace in Lucknow and the Lake Palace in Udaipur, where existing and prospective customers relished a scrumptious meal prepared by Michelin-starred chefs.
Luxury carmakers are driving into smaller Indian towns to woo the emerging elite
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
Scriptures for success
Kripa Mahalingam - January 27, 2015
Where's the party tonight?
Aditi Saxena - January 27, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021