We are the top-selling premium phone this quarter,” declared an elated Vikas Agrawal, general manager, OnePlus India, in Q1 CY18. The general manager had reason enough to be upbeat. OnePlus has garnered 25% market share in the premium segment (handsets priced more than $400) according to Counterpoint Research. And unlike its Chinese counterparts Oppo and Vivo, OnePlus had done it without draining money on advertising.
How OnePlus succeeded with an unconventional marketing strategy
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