Feature

Looking for a New Drive

A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?

When you pass by Jantar Mantar in New Delhi at any given time, you ought to find some form of socio-political protest in process. But June 27 was pretty unusual. Probably for the first time in history, the Federation of Automobile Dealers Association protested against the US-based original equipment manufacturer General Motors (GM). The reason: its sudden withdrawal from India without keeping its dealers in the loop.