Feature

Changing the brew

Café Coffee Day is rethinking its model as international brands make a beeline for india. Will the new mix stick?

Photographs by Niloptal Baruah

Geeta Nair bubbles with enthusiasm as she prepares to brew siphon coffee at our table at the newly-opened Café Coffee Day Lounge in Mumbai. The 20-something coffee brew-master brings over a vacuumised glass coffee maker, where the upper chamber has the ground coffee beans and the lower has water. The coffee maker is balanced on a small burner on the table and taken off the flame as soon as the water starts boiling.