Catching ‘em Young

It’s not just Google, good old brick and mortar companies, too, are seeking a slice of the start-up action to stay ahead in the game


In April 2018, for the first time, Google’s parent company, Alphabet Inc, revealed the value of its sizeable start-up holdings at $11 billion. While its investment in India is not exactly eye-popping, the search giant has thus far made two direct investments in Indian internet-based start-ups — Dunzo (a personal concierge company) of Rs.600 million and Fynd (an offline to online fashion portal) of an undisclosed amount.