Youth Inc.

A shade more trendy

Sportsmen endorse its design and tech but Oakley’s appeal among the youth is all about being fashionable

Vishal Koul

Are you watching the match?” That’s a no-brainer, thought the owner of Welldone Opticals in Chandigarh. It was the World Cup final — what else would he be doing? But the caller, a young man who was a frequent customer at the eyeglasses store in Chandigarh, didn’t wait for a reply. “Watch out the next time they show Ranbir Kapoor in the stands,” he said. “I want the same pair of Oakleys.”