The Outperformers 2018

Rinse And Shine

A long-due portfolio revamp has put Whirlpool on a high growth trajectory. Now, it is looking beyond its core offerings

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Published 3 years ago on Aug 17, 2018 11 minutes Read

It’s close to 4 p.m. as the din on the street rises at Central Market, the busiest shopping destination in Lajpat Nagar, which is also home to a host of standalone and multi-brand electronic showrooms. As shoppers jostle and vehicles honk their way around, on one such arterial road, 40-year-old Jawahar Mohindru runs an exclusive showroom for Whirlpool of India, the US-based durables major which entered the country in the ’80s through a partnership with the TVS group. The Gurugram-headquartered company, which initially started out by selling only washing machines, entered the refrigerator market in 1995 following the buyout of Kelvinator India.