Secret Diary Of A CEO 2017

“If you aren’t playing to win, you will never win”

Secret Diary of D Shivakumar Part-3

Photograph by Vishal Koul

I see many parallels between the corporate world and sports. I have always been a great fan of all sports but especially Manchester United and Barçelona. I’ve been to three Championship finals to watch United and you can learn a lot from Sir Alex Ferguson. Talent is not a problem when you are running a club such as Manchester United or Barçelona, it is the culture. You should get the guys together and working. The difference between a CEO and a club manager is that the manager has absolute control. A manager can decide to drop this player or that player and then he can be held accountable. But when you are a CEO, you have to carry people along hoping that they will change, it’s not easy to sack people. In professional sports there is nothing called hoping they will change; you will be changed, not them.