It is a curious fact that people are never so trivial as when they take themselves seriously,”said Oscar Wilde. That quote resonates well with Apurva and Sanjay Purohit, as the couple has a terrific sense of humour. She is quick-witted, while he is more deadpan with his humour. There is a lot of love as well. Apurva is convinced that (barring George Clooney) she would not have married anyone if she hadn’t met Sanjay, and ask Sanjay his most memorable moments and all of them are about Apurva. Married for 25 years, the couple, who met at IIM Bangalore have a lot going for them. He is the managing director of Levi Strauss & Co (India), while she is the CEO of Music Broadcast, which operates the FM network Radio City 91.1. Their golden rule when it came to managing their careers is that they would do what is collectively good for Purohit Inc (yes, that is the multinational touch), rather than what is good for Apurva or Sanjay.