Measured aggression is a good trait to possess, especially when it comes to running businesses. Take the case of Tata Global Beverages (TGB), which under its new CEO, Harish Bhat, is displaying an unseen aggression as it looks to reduce dependence on its core tea and coffee businesses. After taking over the reins at TGB in mid-2012, Bhat — who, as former COO, had played an important role in building the watches and accessories business at Titan — is charting a slightly different course. For one, the much talked-about foray into the foods business is no longer part of the strategy. Instead, Bhat is looking at a bigger play in the beverages category. More importantly, some of the new ventures that TGB has entered into will have a positive rub-off on the company’s future.