Good Businesses 2016

Digital weave

Thanks to GoCoop, weaver cooperatives are now selling their products online


The slam of the beater and the click of the heddles are in complete sync. The shush of the flying shuttle, often fashioned from dogwood, holds the weft thread. The rhythmic sound and the movement of the weaving machine involuntarily direct you to observe how different shades of yarns are interwoven with each other to craft handloom fabric. The lives of the weavers are similarly entwined with different shades of yarn. Yet, it is ironic that these multiple colours, often, fail to add colours in the lives of weavers.