Good Businesses 2013

Paper tiger

ecoad is helping Pune go green with recycled newspaper bags made by marginalised women

Photographs by Soumik Kar

There was nothing unusual about the July 2009 morning when Rohit Nayak’s train chugged into Nashik station on the way to Pune. Nayak was returning from a break at his hometown, Bhopal. Nashik station was crowded as usual but what caught Nayak’s attention was the countless plastic bags strewn around. It certainly was not the first time he was seeing them but, as Nayak recalls, his mind was brimming with ideas after having read Rich Dad Poor Dad the previous night. “The book and the sight of those bags were the reasons for me to get started on an entrepreneurial venture,” he says with a smile.