Innoz started as an engineering college project where four friends developed a Q&A search engine that responds to queries over text message. The service targets feature phone users who do not have access to the web. With Rs.1 crore from angel investors, Deepak Ravindran, Abhinav Sree, Ashwin Nath and Mohammed Hisamuddin converted the project into a business and dropped out of college. “We thought if Mark Zuckerberg could do it, so can we,” says Ravindran.