It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events
After sluggish growth during the past two months, passenger vehicle sales are expected to see a revival in the upcoming festive season
Semly Pro's 'negative keywords' tracker saves money on digital marketing
A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?
Maruti Suzuki has perfected the art of staying relevant for finicky consumers
Finally, India’s biggest small carmaker seems to have a serious competitor. Can the latter really build on its initial success?
Automobile companies are building alternate revenue streams for their dealers. Is this enough to drive competition away?
M&M buys auto design house, Pininfarina, as design can make or break a car-maker’s fortunes
Airbag suppliers sense opportunity in stringent car safety norms
The so-called single-model company is trying hard to get its product strategy right
If looks could kill, Renault has a category killer on the loose
Stiff competition and the vagaries of scale have meant that the Davids of the Sriperumbudur cluster are fast racing
Professor and author Anil K Gupta on the successes and failures of Chinese companies
Vivek Ranadive, Founder and CEO of Tibco
W Chan Kim & Renee Mauborgne, professors of strategy, INSEAD
Utility vehicles are steadily gaining on small car sales and auto companies are going all out to keep volumes high
Digital marketing will play a huge role in the future success of brands
Two- and four-wheelers are not only used by the youth to get from point A to B, but also to make a style statement
The shortage of power and labour is pinching large enterprises and killing small players in Tamil Nadu