Not A Market For Everyone

Ford’s India exit has brought back the focus on similar exits made by several global auto giants in the past. But, poor product strategy isn’t the only reason behind their pull-out

Published a year ago on Oct 01, 2021 7 minutes Read

Twenty-five years ago, the iconic Ford Motor Company came to India, believing in the India story. But it was only after spending 10 lacklustre years that the American carmaker began tasting success with the launch of its compact hatchback Ford Figo in 2010. By 2011, Ford had begun eating into the market share of Maruti Suzuki, Hyundai and Tata Motors, increasing the size of its pie to 4.8% of the total industry sales as compared to 2.3% the previous year.