Premium Blend

United Spirits is back on the growth path with Diageo’s focus on premiumisation


The story of the beleaguered liquor baron and his company reads like a Bollywood masala — debt piling on, hundreds losing their jobs, mud-slinging and hysterical news anchors. In came a knight in shining armour — the world’s biggest distillery by sales — Diageo. Its long-standing interest in buying controlling stake in United Spirits worked as a lifeline for Vijay Mallya and UB Group.