Alia Bhatt, Varun Dhawan and Hrithik Roshan. Rohit Sharma and Ravichandran Ashwin. This isn’t the roll call for the next Dharma Productions film. Neither are we referring to the cricketers’ performance in the ongoing Indian Premier League. Instead, the five names listed above are a part of VIP Industries’ concentrated effort to refresh its brand positioning and appeal to an all-new millennial audience through its portfolio of brands.