Kovvur is a nondescript town in Andhra Pradesh. With a population of barely 40,000, this town is housed in the extremely prosperous West Godavari district of the state. The town is not really popular on the national map and life is mostly uneventful for its residents. It was here that SS Rajamouli grew up and it is the abiding memory of every Saturday afternoon that remains etched in his mind. As a 10-year-old, Rajamouli would enthral his classmates with stories from the Ramayana and Mahabharata.