Trend

The fine print

Is the country seeing the beginning of an e-book reading revolution?

Kottayam and Ahmedabad seem unlikely places to set off India’s e-book evolution. Yet they were. In 2010, Ahmedabad-headquartered online retailer Infibeam was first off the block with its Pi e-book reader. Soon after, Kottayam, Kerala-based publisher DC Books introduced the Wink e-reader. Both were just a little bit ahead of their time. By mid-2011, Wink had been pulled off the market as tablets and smartphones began to pour into India. The Pi continues to list on the Infibeam website as a ‘sold out’ product.