“If you go back seven years, the mobile industry never belonged to China,” reveals an incredulous Rajesh Agarwal, co-founder of Micromax, the homegrown mobile phone giant. The dragon grabbed the world’s smartphone factory title because of its manufacturing prowess and tremendous local market. “It made sense to localise everything from design to fabrication to accessories to take advantage of cheap labour and economies of scale. But now it is time for that to move to India as it is the third largest market for phones,” he says. And it’s not wishful thinking as apart from local players like Micromax, Intex, Lava etc, even Chinese players like Xiaomi and Gionee have set up a handset assembly line in India. “A year ago we didn’t expect even assembling to happen in India,” says Karthik J, senior market analyst, IDC.
Making it in India
The race is on to develop a 100% Indian smartphone. But what's the driver, really?
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Scriptures for success
Kripa Mahalingam - January 27, 2015
Where's the party tonight?
Aditi Saxena - January 27, 2015