Gold's own country

Regional jewellers are venturing outside their traditional strongholds to make the most of the gold rush

Soumik Kar

Going by the number of puns, proverbs, metaphors and fables that abound in praise — or criticism — of the yellow metal across the world, it would be safe to assume that it is not just Indian companies or the general population alone that is obsessed with gold. Why, if even a renowned fund like Warburg Pincus can bet ₹1,200 crore on Thrissur-based jewellery brand Kalyan Jewellers after suffering a 90% loss on an earlier jewellery investment, who can blame lesser mortals?