Regional Brand

Tressure hunt

Trends in Vogue is taking its south-centric salon brands national. Can it recreate the magic?

RA Chandroo

Aishwarya Chandrasekhar, a software techie with an IT major, calls up the Green Trends Hair and Style Salon at Thiruvanmiyur in south Chennai, once in about six weeks, for a hair trim. “I always ask for the stylist I like and never take an appointment unless she is available,” exclaims the cherubic 26-year-old who had her first layered cut from the same stylist. “They are close to where I live, and they charge ₹400 for a shampoo, haircut and blow-drying. Why would I go anywhere else?” Naturally, CK Ranganathan, chairman and MD, Trends in Vogue, the closely held company that owns Chennai-based salon brands, Limelite Salon and Spa, and Green Trends, has reason to be pleased.