In an era of armchair activism, social media has fast become the tool of choice for youngsters to rail about injustices. This detail was not lost on Rajesh Choudhury, CEO of iPunch, an Android app that aims to improve social consciousness among the youth. Together with Manish Thapa and Vijay D Pamarathi, Choudhury founded iPunch in 2014 to help young people create audio-visual content to protest against social issues. They received ₹40 lakh as initial investment from Taurus Value Creation, Singapore.