Big Idea

For a worthy cause

Mumbai-based Donatekart is giving a new meaning to in-kind donation

Soumik Kar

There are many among us who would willingly donate money to NGOs but daunting concerns, such as, whether the money would be put to good use, restricts us from doing so. To dismiss such worries and make donations transparent, Mumbai-based DonateKart is providing an online crowdfunding platform. “About 60% of our donors are first-time donors. Our platform identifies the needs of donors, which is transparency and convenience, and that of NGOs as well,” says co-founder Anil Reddy.