Big Idea

Babble out, Bobble in

This Gurugram-based start-up has found its winning formula in zinging up your old-school smartphone keyboards and making texting fun again

Vishal Koul

Is ‘hey’ too friendly? Should we stick to ‘hi’ and maybe risk looking a bit stuck up? What about ‘hello’? Is that too eager? These spells of doubt-and-resignation are what Gurugram-based Bobble AI is here to rescue you from. While it started as an app that could animate selfies to create stickers with funky taglines, it has become much more within its four years. Its keyboard-app now helps us use images, stickers and even regional language to express ourselves.