Shruti Venkatesh : Business Articles and Interviews | Outlook Business
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Shruti Venkatesh

With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning...

Tanishq showcases its customer-centricity and customisation through its new campaign

Tradition peppered with science makes Nestlé’s new campaign an instant hit

Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high...

With a focus on the premium segment, German stationary major Faber Castell is...

Spotify’s new campaign uses local references to communicate its global...

Olx's 'Set Hai ’campaign seeks to reinforce itself as the ultimate smart choice...

In a new study, McKinsey Global Institute notes how digital technology can transform traditional...

Bournvita's new campaign tells parents why they should look beyond the academic scorecard and let...

Noel Tata’s astute business sense and a unique retail strategy have enabled Trent to...

Monster urges young professionals to strive for the right work-life balance

IPL’s new campaign celebrates the level-playing field it provides for young aspirants and...

By riding business and earning cycles, Invesco’s Amit Ganatra’s stock bets have paid...

Where most investors see trouble, Anil Shah sees an opportunity and that has helped him stay...

Auto ancillaries and manufacturers in Chakan remain cautiously optimistic of demand uptick...

In its bid to level the playing field for offline retailers, the new...

WhatsApp rolls out its first campaign to combat rumour-mongers

With its new digital campaign, Flipkart urges parents to break the shackles of gender stereotypes...

Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations

From listing timetables to providing a full suite of train-related services, RailYatri has made...

Food zones within retail outlets are offering shoppers both convenience and experience under one...

With a focus on innovation and diversified product strategy, Pegasus Toy-Kraft is spreading cheer...

With an expansion model driven by joint ventures, Godrej Properties has managed to march...

With airline stocks reeling under rising crude and falling rupee, it could just be a long-term...

With well-articulated policies, a few organisations are fixing the gender imbalance and making...