Who's game?

Oreo has now extended its global campaign ‘Play with Oreo’ to the Indian market

Whether you have your Oreos with milk or just the way they are, you have to admit that we have all updated the way we eat cream biscuits. Though better known in India for its ads featuring Ranbir Kapoor, Oreo has now extended its global campaign ‘Play with Oreo’ to the Indian market. The animated TVC, which has a Willy Wonka-esque touch, shows the twist-lick-dunk method disregarded in favour of more options cookie lovers. 

Chella Pandyan, associate director, biscuits India and kids fuel AP, Mondelēz International, says, “We wanted to go beyond the usual ideas of family, relationships and bonding. The brand wants to focus on encouraging the consumers to simply have fun and be more playful, inspired by the thought that the spirit of play enlivens and uplifts everyday moments.”

Says Joemon Thalliath, COO, Interface Communications, which worked on the campaign, “The ‘playfulness’ of Oreo has been explored in different ways and, this time, we want to bring this spirit alive across all media. We plan to take this idea further with innovative hoardings and unique street art graffiti across metros. We are amplifying the ad with interactive content on the digital medium to celebrate simple moments and infuse fun into people’s lives.” Only time will tell how this cookie crumbles.