The Architect Of Indian Paparazzi
Recently on his birthday, all the major Instagram photographers like viral Bhayani, Manav Mangalani, Yogen shah and Varinder Chawla collectively thanked Prabhat Choudhary, the founder of India’s biggest entertainment public relations agency Spice PR for his contribution in building Indian paparazzi on social media. Prabhat is perhaps the most sought-after media strategist in Indian entertainment, and top celebrities of Bollywood and Tollywood are his clients. Here is the edited excerpt from his interview with Outlook Business
Outlook Business - December 05, 2023
Shah Rukh Khan: The Baazigar Behind Bollywood’s Resurrection
After lacklustre years, the overwhelming success of Pathaan and Jawan this year has given hope to other Bollywood movies waiting in the aisles of benefitting from a rub-off effect of King Khan’s Midas touch
Vinita Bhatia - December 01, 2023
India Tunes at the Oscars
By bringing the much-coveted Oscar home, Naatu Naatu broke the decades-old jinx that has followed Indian films at the Academy Awards. Alongside, it has catapulted the country into the league of the Asian cinema that is challenging American and European dominance in the global market
Giridhar Jha - March 29, 2023
A Republic's Riddle
January 26, 2023: photos of pageantry on display at the Republic Day parade, ads announcing discounts across categories, videos of Shah Rukh Khan serenading Deepika Padukone, announcing the return of Bollywood at the box office
Suchetana Ray - January 29, 2023
Can SRK Break The Southern Comfort?
2022 was a year of hits for south Indian films and misses for Bollywood. Will the latter learn from its debacle or will it again bank on star power for deliverance?
Kamalika Ghosh - January 30, 2023
Indian Cinema Needs World-Class Infra And Indian Voice To Go Global
Content is the sharp end of the stick that helps companies break into a new market. It is not a business in itself, but something that markets the country
November 01, 2022
Battleground Of Spices
Sparsh Foods is a trusted household name today. But the journey of this small medium enterprise is no less than a Bollywood blockbuster. It is a story of grit, determination, innovation and brand building.
August 26, 2022
Have OTT Platforms Created Market For A New ‘Matinee Idol’?
There has been a revival of sorts for indie cinema on OTT platforms, whose reach has increased due to the Covid pandemic. The new hero stands in contrast to the Bollywood star
Kamalika Ghosh - January 28, 2022
Moviemaker Or Messiah?
Manish Mundra is known for producing critically acclaimed films such as Masaan and Newton but not many know how he went all out to support people during the pandemic
Giridhar Jha - November 28, 2021
The Introvert Comedian
A fashionista, a digital content creator, a comedian and now, an actor—that is Dolly Singh for you. But she doesn’t shy away from admitting that digital content creators are under constant performance pressure
Shruti Sonal - October 30, 2021