WhatsApp: The Business Logic Of Instant Messaging API

Braving backlash over data privacy and failing to monetise its model globally, WhatsApp is trying to emerge a winner in India through an API approach, which is a first for the world

Pallavi Chakravorty - November 29, 2022

‘WhatsApp Has A Role To Play In Scaling UPI-Based Payments’

Abhijit Bose, WhatsApp India head, speaks with Outlook Business about the platform’s foray into UPI payments and its business model

Suchetana Ray - May 31, 2022

Facebook In A Virtual Avatar

In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?

Pallavi Chakravorty - May 31, 2022

Enter The Metaverse

In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app

Pallavi Chakravorty - December 31, 2021

Dealshare appeals to the bargain hunter in every Indian’s heart

Jaipur-based start-up has built a fast-growing business around our love for finding a good deal and sharing it with loved ones 

Anishaa Kumar - April 08, 2021

In a post-truth world, Alt News has been unflinching in its pursuit of truth

Co-founders Pratik Sinha and Mohammed Zubair are busting fake news using a crowdfunding model 

Hari Menon - August 12, 2020