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        • MAGAZINE
        • EVENTS
        • Salsa is just a candy away from boredom

          Center Fruit’s latest television commercial gets you tapping your feet with your mouth agape

          Yashasvini Razdan - March 15, 2021
        • Berry crunchy munchy

          Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign

          Yashasvini Razdan - January 15, 2021
        • Sticking to the script

          Over all these years, men haven’t changed and so haven’t Imperial Blue ads 

          Shailaja Mohapatra - November 20, 2020
        • Tresses with a story to tell

          When the world is tearing its hair out, Philips’ new ad campaign is a timely reminder to care for it

          Shailaja Mohapatra - September 04, 2020
        • Happy days will be here again, assures Perfetti Van Melle in its latest ad

          Alpenliebe is once again spreading smiles through its heartwarming ad

          Shailaja Mohapatra - August 21, 2020
        • Cadbury celebrates the 'real' heroes that truly stayed locked-down

          5 Star’s quirky new ad hails the unexpected hero hiding in our cupboards 

          Shailaja Mohapatra - August 07, 2020
        • Always something to celebrate

          Mondelez India’s new film celebrates those who did not let lockdown get in the way of celebrations

          Shruti Venkatesh - May 01, 2020
        • Paper trail

          Ogilvy India CEO Kunal Jeswani is not just a master of ad campaign strategies; he also bends paper to his will to create colourful army of birds

          Rishabh Bhatnagar - March 20, 2020
        • Cementing Relations

          MP Birla Cement strikes the right balance of strong relations and sustainable cement in its two-part ad campaign

          Shruti Venkatesh - December 17, 2019
        • It’s de'licious'

          With its new campaign ‘Baat Badal De’, Licious wants consumers to ask ‘Where it’s from?’ and not just ‘What’s the recipe?’

          Shruti Venkatesh - November 26, 2019