Trickle-down debacle

How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands

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Kraft Heinz could well be Warren Buffett’s favourite investment right about now, given how his 2013 investment in HJ Heinz resulted in a windfall gain of $4.4 billion for his firm Berkshire Hathaway. Thanksto the one-time gain, the firm’s third quarter net profit nearly doubled. Buffett teamed up with investment firm 3G Capital in 2013 to buy ketchup maker HJ Heinz and then embarked on a massive cost-cutting drive to improve the company’s profitability.