The Power Of I 2017

India's Tastemaker

Synthite has emerged as the country’s largest exporter of value-added spices

Photographs by RA Chandroo

When his cousin advised him to explore the spice oils (oleoresin) export trade in 1972, little did CV Jacob know that his venture would become a formidable flavours and fragrances manufacturer. Synthite Industries that began with producing pepper oleoresin, has transformed into a nearly Rs.1,800-crore powerhouse today. In a country that accounts for 70% of the global spice oleoresin market, Synthite ranks at the top of the current pecking order. Innovation and technological advancement guaranteeing impeccable product quality is its prime focus. Be it the introduction of oleoresin blends, or marigold extraction with varied applications, or setting up the first C02 extraction plant for food products in India, or adoption of nanotechnology, Synthite has several pioneering efforts to its credit. All this with the vision of reaching Rs.3,000 crore by FY20 and clinching the title of the undisputed value-added spice king