Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights
Ambi MG Parameswaran discovers the secret to manage Generation Y in Subramanian Kalpathi's book 'The Millennials'
Fynd asks young millennials how often do they 'upgrade' in their latest commercial
With more and more tech-savvy millennials looking to invest in the stock market, algorithm-based fintech firms could be the next big thing
PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity
Secret Diary of Suresh Narayanan Part-3
The nation's millennials have been infected with the Pokemon Go fever even before its official release