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With its new campaign, Maggi urges millennials to step into the kitchen and become independent

Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights

Ambi MG Parameswaran discovers the secret to manage Generation Y in Subramanian Kalpathi's book 'The Millennials'

Fynd asks young millennials how often do they 'upgrade' in their latest commercial

With more and more tech-savvy millennials looking to invest in the stock market, algorithm-based fintech firms could be the next big thing

PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity  

The nation's millennials have been infected with the Pokemon Go fever even before its official release