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#Power of Tweeple

Twitter emphasises the power of collective in its first ever campaign created for India

A hashtag means different things for different people. For some, it is a way to look for content on specific topics, for a few, it is a way of participating in social media conversations, and for others, it has even become a language of its own. Think #OOTD #YOLO or #TBT. But beyond all this, a hashtag is a powerful tool that, when used collectively, can create a huge impact in the society. This is the message that Twitter wishes to convey to its users through its first-ever campaign designed particularly for India.