Truck majors are using Bollywood stars to promote their commercial vehicles
Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues
United Breweries has systematically ignored the Heineken brand at its own peril
Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?
Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?
The pharma-to-FMCG player is leveraging its herbal equity to gain market share in other categories. Can it win?
Can Cognizant reorient itself to get back to its winning ways?
With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller
Corporates are employing women professionals looking to rejoin the workforce after a sabbatical
Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes
Global brand guru Martin Lindstrom highlights the importance of small data in understanding customer preferences
In the final installment of a three-part interview, productivity expert David Allen explains the need to constantly renegotiate with oneself
In the second part of a three-part interview, productivity expert David Allen says that more than time, people need to make space
Productivity expert David Allen talks about the need to keep things simple
Porush Singh, Country Head, MasterCard India on five ways to effectively manage conflict
Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services, on keeping distraction away
Rekha Menon, chairman, Accenture India on ways to encourage and train women for leadership roles
K Jayakumar, Vice president and Managing Director, WalmartLabs India, on five ways to transplant a great offline experience online
Samsung promises to serve you wherever you are
Axis Bank launches its new online shopping card with a buzz
Living Foodz channel aims to please food lovers with its latest commercial
DHL marks its presence with its football trivia commercials
Dunkin’s donut cakes mark their entry with an off-beat commercial