Strategy

Clarity In Ambiguity
PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity  

Madhuri Rao

Much Ado About A Truck

Truck majors are using Bollywood stars to promote their commercial vehicles

Bharti's futuristic call

Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Himalayan Target

The pharma-to-FMCG player is leveraging its herbal equity to gain market share in other categories. Can it win?

Can Cognizant get its act together?

Can Cognizant reorient itself to get back to its winning ways? 

Home away from home

With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller

Renewing careers

Corporates are employing women professionals looking to rejoin the workforce after a sabbatical

Farming Out Growth

Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes

Managing Growth 2017- Part 2

Will demonetisation hurt? Can the Budget spur a growth recovery? Here's what four CEOs predicted for the next fiscal

Managing Growth 2017- Part 1

CEOs from diverse sectors on what's in store for 2017

"When you combine content and tech, you get to be first and impressive"

Reed Hastings on how he’s making Netflix future ready - Part 3

"We are using data really smartly"

Reed Hastings on how Netflix puts together great content – Part 2 

"The discipline of going hard at the issue and soft on the person is important"

Porush Singh, Country Head, MasterCard India on five ways to effectively manage conflict

"The Market is Just a Reference Point for Price"

Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services, on keeping distraction away

"Women should take charge of their destiny and trust their capability"

Rekha Menon, chairman, Accenture India on ways to encourage and train women for leadership roles

"Offline experience can be made compelling by using mobile apps"

K Jayakumar, Vice president and Managing Director, WalmartLabs India, on five ways to transplant a great offline experience online

Beyond Barriers

Samsung promises to serve you wherever you are 

Shop all season

Axis Bank launches its new online shopping card with a buzz

Food For Thought

Living Foodz channel aims to please food lovers with its latest commercial

Delight In Detail

DHL marks its presence with its football trivia commercials

Starting anew

Dunkin’s donut cakes mark their entry with an off-beat commercial

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