Strategy

Bharti's futuristic call
Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan

Bharti's futuristic call

Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Getting a low with Heineken

United Breweries has systematically ignored the Heineken brand at its own peril 

  • Britannia is raising the bar

    Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

  • Beyond washing powder Nirma

    Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?

  • Catching them young

    Companies are tapping B-school talent for solving their business problems

Can Cognizant get its act together?

Can Cognizant reorient itself to get back to its winning ways? 

Home away from home

With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller

Renewing careers

Corporates are employing women professionals looking to rejoin the workforce after a sabbatical

Farming Out Growth

Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes

Well Guys, Your Move now

Reliance Jio has ushered in a sense of déjà vu. Will history repeat itself or be rewritten?  

Without small data, big data is like a loose cannon

Global brand guru Martin Lindstrom highlights the importance of small data in understanding customer preferences

"You can only do something about what you are not doing...

In the final installment of a three-part interview, productivity expert David Allen explains the need to constantly renegotiate with oneself

"Twitter to me is like a cocktail party. Step in and walk about"

In the second part of a three-part interview, productivity expert David Allen says that more than time, people need to make space

"People are getting hooked onto social media and sub-optimising their cognitive

Productivity expert David Allen talks about the need to keep things simple

"The discipline of going hard at the issue and soft on the person is important"

Porush Singh, Country Head, MasterCard India on five ways to effectively manage conflict

"The Market is Just a Reference Point for Price"

Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services, on keeping distraction away

"Women should take charge of their destiny and trust their capability"

Rekha Menon, chairman, Accenture India on ways to encourage and train women for leadership roles

"Offline experience can be made compelling by using mobile apps"

K Jayakumar, Vice president and Managing Director, WalmartLabs India, on five ways to transplant a great offline experience online

Beyond Barriers

Samsung promises to serve you wherever you are 

Shop all season

Axis Bank launches its new online shopping card with a buzz

Food For Thought

Living Foodz channel aims to please food lovers with its latest commercial

Delight In Detail

DHL marks its presence with its football trivia commercials

Starting anew

Dunkin’s donut cakes mark their entry with an off-beat commercial

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