Lead Story

The contrarian retailer

Noel Tata’s astute business sense and a unique retail strategy have enabled Trent to achieve robust growth, despite fluctuating demand

Soumik Kar

The journey of a private-label retailer is inherently more complex than that of a multi-brand retailer,” says Noel Tata contemplatively, as he sips some coffee. “But,” he continues, “we believe we have created a very efficient organisation that is capable of supporting a fast growth rate.” We are seated in a conference room at Trent House in Mumbai’s Bandra Kurla Complex. Dressed in a blue pin-striped shirt and black trousers, the reclusive Tata, 61, has made time for an exclusive chat with Outlook Business.