As you stand in queue for your entry pass into Hindustan Unilever’s (HUL) headquarters in suburban Mumbai, your eyes turn automatically to the posters lining the walls on either side — these are ads for some of HUL’s most prominent brands, some of them over 100 years old. Walk past these posters of a different era and you enter what looks like a mini-mall. The large, open lobby has small stores on either side — Lakmé Salon where employees can get their hair cut and regular beauty treatments; U Shop, which stocks all HUL products (no, there’s no discount); Bru Café, where small teams discuss anything from creatives to budgets; and a Kwality Walls ice cream parlour. In between, there’s a counter where all new products, from soups to skin creams, can be sampled — yes, employees are the guinea pigs.
Not new, but improved
Nitin Paranjpe has put premium products at the centre of HUL’s growth strategy, but is this good enough ?
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