The silent contributor
In franchising lies a huge opportunity for Indian entrepreneurs, but rural India is still unequipped to reap the benefit
September 04, 2020
Virtual door to good fortune
ITC’s new digital film celebrates 20 years of e-Choupal initiative and the smiles it has brought to millions of Indian farmers
Shailaja Mohapatra - June 29, 2020
For Bharat, by China
Hundreds of millions from rural india are logging into chinese apps, which talk in regional languages and make local references
Himanshu Kakkar - May 31, 2019
Beyond Barriers
Samsung promises to serve you wherever you are
Madhuri Rao - January 20, 2017
"Rural India is willing to pay for a high-quality product"
Saurabh Dhanorkar, MD, Finolex Industries on how to build trust in rural markets
February 23, 2016
Penny lent, penny earned
MicroGraam is crowdsourcing funds from individual lenders for small borrowers in rural india
Sonia Mariam Thomas - July 24, 2015
Business as unusual
How Godrej Consumer Products countered the slowdown in rural India
Vikas Kumar - June 17, 2015
Straight from the hinterland
Young voices from rural India say education is a luxury and the internet — what's that?
Himanshu Kakkar - June 25, 2015
