Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Rising Unicorns: A Boom Or A Bubble
A $3-trillion healing potion for the ailing US economy after the COVID-19 onslaught has turned out to be a booster dose for Indian start-ups
Kamalika Ghosh - September 01, 2021
Why Has Linde India Left Its Investors Breathless With Excitement?
The stock of this industrial gas producer shot up during the pandemic, but there is more to this company than oxygen
Shruti Sonal - September 01, 2021
Promoting Sustainability And Redefining The Concept Of Floor
Homes, hospitals, schools, and the transport sector adopt vinyl floors, as maintaining and cleaning is very easy. This market is growing fast, and firms like RMG Polyvinyl India Limited offer such products to match rising consumer expectations at very competitive pricing.
August 22, 2021
Nurturing Ideas To Build Dynamic Business Of Future
OAO Info India Pvt. Ltd. is an end-to-end IT Solutions Company that emerged under the Kute Group companies. It is involved in innovative Games, Web Development, and Digital Marketing Services with a creative approach and professional technical skills
August 22, 2021
Breaking The Stereotype Like Father, Like Daughter
In 2020 when Mandhira Kapur took the helm of SMPL, the company was going through the pandemic and company’s growth was stagnated. Just like her father, Mandhira dealt with the challenges with grits of steel and steered around the fortunes for SMPL. In the male dominated automotive aftermarket space, Mandhira Kapur’s story is no less than a odyssey.
August 18, 2021
Harendra Kumar is sweet on a sugar mill that can make a heady blend
Balrampur Chini Mills, with its efficiency and strong market position, can make the best of a transforming sector
Harendra Kumar - May 07, 2021
The audacity of Prashant Jain and the tyranny of the stock market
Eight years of pain and uneven performance later, he is back with a bang. He has defended his position, among the best fund managers, through it all
N Mahalakshmi - August 04, 2021
'The mind is far more open to contrary ideas when you are not doing well'
At Outlook Business’ Investment Summit, Prashant Jain, CIO and executive director at HDFC Mutual Fund shares why he remains confident about his contrarian view
July 26, 2021