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        • WhatsApp: The Business Logic Of Instant Messaging API

          Braving backlash over data privacy and failing to monetise its model globally, WhatsApp is trying to emerge a winner in India through an API approach, which is a first for the world

          Pallavi Chakravorty - November 29, 2022
        • Facebook In A Virtual Avatar

          In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?

          Pallavi Chakravorty - May 31, 2022
        • ‘WhatsApp Has A Role To Play In Scaling UPI-Based Payments’

          Abhijit Bose, WhatsApp India head, speaks with Outlook Business about the platform’s foray into UPI payments and its business model

          Suchetana Ray - May 31, 2022
        • Enter The Metaverse

          In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app

          Pallavi Chakravorty - December 31, 2021
        • Dealshare appeals to the bargain hunter in every Indian’s heart

          Jaipur-based start-up has built a fast-growing business around our love for finding a good deal and sharing it with loved ones 

          Anishaa Kumar - April 08, 2021
        • In a post-truth world, Alt News has been unflinching in its pursuit of truth

          Co-founders Pratik Sinha and Mohammed Zubair are busting fake news using a crowdfunding model 

          Hari Menon - August 12, 2020
        • How Truecaller found its true calling in India

          How the spam-screening, caller-id app found a wildly successful market in India

          Himanshu Kakkar - April 18, 2020
        • Fighting Fake News

          WhatsApp rolls out its first campaign to combat rumour-mongers

          Shruti Venkatesh - December 12, 2018
        • Trouble-free house hunting

          Kolkata-based Monest helps you find a home without any hassle by connecting you with the best brokers in town

          Debangana Ghosh - October 29, 2018
        • Chatting up a storm

          Gupshup’s chatbots help businesses converse with clients anytime, anywhere

          Himanshu Kakkar - September 17, 2018