WhatsApp: The Business Logic Of Instant Messaging API
Braving backlash over data privacy and failing to monetise its model globally, WhatsApp is trying to emerge a winner in India through an API approach, which is a first for the world
Pallavi Chakravorty - November 29, 2022
‘WhatsApp Has A Role To Play In Scaling UPI-Based Payments’
Abhijit Bose, WhatsApp India head, speaks with Outlook Business about the platform’s foray into UPI payments and its business model
Suchetana Ray - May 31, 2022
Facebook In A Virtual Avatar
In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?
Pallavi Chakravorty - May 31, 2022
Enter The Metaverse
In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app
Pallavi Chakravorty - December 31, 2021
Dealshare appeals to the bargain hunter in every Indian’s heart
Jaipur-based start-up has built a fast-growing business around our love for finding a good deal and sharing it with loved ones
Anishaa Kumar - April 08, 2021
In a post-truth world, Alt News has been unflinching in its pursuit of truth
Co-founders Pratik Sinha and Mohammed Zubair are busting fake news using a crowdfunding model
Hari Menon - August 12, 2020
How Truecaller found its true calling in India
How the spam-screening, caller-id app found a wildly successful market in India
Himanshu Kakkar - April 18, 2020
Fighting Fake News
WhatsApp rolls out its first campaign to combat rumour-mongers
Shruti Venkatesh - December 12, 2018
Trouble-free house hunting
Kolkata-based Monest helps you find a home without any hassle by connecting you with the best brokers in town
Debangana Ghosh - October 29, 2018
Chatting up a storm
Gupshup’s chatbots help businesses converse with clients anytime, anywhere
Himanshu Kakkar - September 17, 2018
