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        • MAGAZINE
        • EVENTS
        • ‘Fans Respect Brands With Strong Culture, Right Attitude’

          Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement

          November 29, 2022
        • Sports NFTs — A Brave New World

          The term NFT, which was non-existent in Google search until a year ago, is one of the hottest topics today

          Hitanshu Gandhi - October 01, 2021
        • The Rise And Rise Of Sports NFTs

          While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?

          Soumitra Bose - October 01, 2021
        • The game of golf has taught Pradeep Lala more than patience and aiming skills

          For the CEO of Embassy Services, sports has always been an integral part of life

          August 21, 2020
        • While jumping off a cliff or a helicopter, Rajiv Bhalla slows down and appreciates life

          Barco India MD is always seeking discomfort through different adventure sports  

          Shailaja Mohapatra - July 24, 2020
        • Allianz Investment Management CEO knows how to brush all her worries away

          Filling a blank canvas transports Ritu Arora to a world away from numbers

          Shailaja Mohapatra - June 11, 2020
        • Why Nike just couldn’t do it in India

          The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one

          Krishna Gopalan - March 05, 2020
        • Rohan Mirchandani

          Co-founder and CEO of Drums Food International loves sports even in the form of virtual fantasies

          February 18, 2020
        • Batting beyond frontiers

          Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way

          Shruti Venkatesh - December 03, 2019
        • Champions Rise

          Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans to catch the game live even in the wee hours of night

          Shruti Venkatesh - September 17, 2019