‘Fans Respect Brands With Strong Culture, Right Attitude’
Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement
November 29, 2022
Sports NFTs — A Brave New World
The term NFT, which was non-existent in Google search until a year ago, is one of the hottest topics today
Hitanshu Gandhi - October 01, 2021
The Rise And Rise Of Sports NFTs
While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?
Soumitra Bose - October 01, 2021
The game of golf has taught Pradeep Lala more than patience and aiming skills
For the CEO of Embassy Services, sports has always been an integral part of life
August 21, 2020
While jumping off a cliff or a helicopter, Rajiv Bhalla slows down and appreciates life
Barco India MD is always seeking discomfort through different adventure sports
Shailaja Mohapatra - July 24, 2020
Allianz Investment Management CEO knows how to brush all her worries away
Filling a blank canvas transports Ritu Arora to a world away from numbers
Shailaja Mohapatra - June 11, 2020
Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
Rohan Mirchandani
Co-founder and CEO of Drums Food International loves sports even in the form of virtual fantasies
February 18, 2020
Batting beyond frontiers
Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way
Shruti Venkatesh - December 03, 2019
Champions Rise
Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans to catch the game live even in the wee hours of night
Shruti Venkatesh - September 17, 2019
