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        • Why Nike just couldn’t do it in India

          The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one

          Krishna Gopalan - March 05, 2020
        • Cricket Sultan

          A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

          Himanshu Kakkar - August 20, 2018
        • Sportier Than Ever

          Adidas India is launching premium brands to scale its presence and counter competition

          Krishna Gopalan - June 26, 2018
        • Accessories Galore

          What would a natty gent be without his accessories? Arguably the hottest subject in men’s fashion right now, they are finally earning their due

          Riaan Jacob George - November 02, 2017
        • Playing With Symbols

          Jessie Paul describes the semiotics of branding with interesting examples from 'Signs, Symbols & Marketing Effectiveness'

          June 12, 2017
        • Desi drama, global appeal

          King of kitsch Manish Arora wows the world with his latest offering 

          Nivi Shrivastava - November 24, 2015
        • Sock it!

          If you haven't been paying attention to what you wear around your ankles, this one's for you

          Kishore Singh - January 16, 2015
        • Bowled out

          Brand Dhoni is super big business but is Mahi overstretched?

          Himanshu Kakkar - February 24, 2016
        • Prada, pavement and everything in between

          When it comes to clothes for the young, retail chains and small street shops hold their own ground

          Arundhati Ramanathan - June 25, 2015
        • The other shoe drops

          It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?

          Krishna Gopalan - December 14, 2015