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        • "Engines of 'influence' work exactly the way power flows when you flip a switch"

          Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights

          N Mahalakshmi - August 21, 2017
        • Under The Weather- Part 1

          The domestic pharma industry, which is already battling the US FDA, has now to contend with regulatory challenges at home

          Krishna Gopalan - May 20, 2017
        • Under The Weather - Part 2

          Even as it battles the US FDA, the industry has been caught off-guard by policy changes back home

          Krishna Gopalan - June 05, 2017
        • Capsule King - ACG Worldwide

          What’s the secret pill that has made ACG Worldwide the world’s second biggest capsule maker?

          Rajat Ubhaykar - May 24, 2016
        • Jingle jukebox

          PayTunes is every advertiser’s dream come true

          Avantika Seth - December 15, 2015
        • If you've got it, <br> flaunt it </br>

          Pharma companies are giving OTC brands a makeover by splurging on advertising

          Himanshu Kakkar - September 29, 2015
        • Overdosing on growth

          A shift in focus in the US and the EU has propelled the stock price of Aurobindo Pharma to an all-time high

          Adit Mathai - April 20, 2015
        • Will Sun rise again?

          Can Sun Pharma’s Dilip Shanghvi work his merger magic on Ranbaxy?

          Kripa Mahalingam - June 15, 2015
        • Fair price messiah

          He has tirelessly fought against a monopoly in life-saving drugs. Fighting alone has failed to dissuade him

          Rajesh Padmashali - June 24, 2015
        • A new prescription

          Tectonic changes in the US generic drugs market is causing  huge shifts in Indian pharma’s strategies as well 

          Team Outlook Business - December 17, 2015