"Engines of 'influence' work exactly the way power flows when you flip a switch"
Psychologist and the 'Godfather of Influence', Robert Cialdini, shares vital marketing insights
N Mahalakshmi - August 21, 2017
Under The Weather- Part 1
The domestic pharma industry, which is already battling the US FDA, has now to contend with regulatory challenges at home
Krishna Gopalan - May 20, 2017
Under The Weather - Part 2
Even as it battles the US FDA, the industry has been caught off-guard by policy changes back home
Krishna Gopalan - June 05, 2017
Capsule King - ACG Worldwide
What’s the secret pill that has made ACG Worldwide the world’s second biggest capsule maker?
Rajat Ubhaykar - May 24, 2016
PayTunes is every advertiser’s dream come true
Avantika Seth - December 15, 2015
If you've got it, <br> flaunt it </br>
Pharma companies are giving OTC brands a makeover by splurging on advertising
Himanshu Kakkar - September 29, 2015
Overdosing on growth
A shift in focus in the US and the EU has propelled the stock price of Aurobindo Pharma to an all-time high
Adit Mathai - April 20, 2015
Will Sun rise again?
Can Sun Pharma’s Dilip Shanghvi work his merger magic on Ranbaxy?
Kripa Mahalingam - June 15, 2015
Fair price messiah
He has tirelessly fought against a monopoly in life-saving drugs. Fighting alone has failed to dissuade him
Rajesh Padmashali - June 24, 2015
A new prescription
Tectonic changes in the US generic drugs market is causing huge shifts in Indian pharma’s strategies as well
Team Outlook Business - December 17, 2015