• The year of hype

  It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

  Krishna Gopalan - March 25, 2019

• Cookies and Beyond

  How Parle Products has ditched its mass brand image by scaling up its premium offerings

  Shruti Venkatesh - May 24, 2018

• A New Voyage

  Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

  Himanshu Kakkar - February 23, 2018

• Recall Value

  In its new campaign, Parle Products goes whacky to stay relevant

  Tasneem Pocketwala - May 02, 2017

• A clean slate

  Parle Products is going clean with its litter-free campaign

  Meghna Maiti - April 16, 2015

• Eastern delight

  How a Kolkata-based biscuits brand is giving industry heavyweights a run for their money

  Meghna Maiti - April 22, 2015

• Volume matters

  Standard size packaging will force FMCG companies to focus on the product instead of its price and help the consumer choose better

  Himanshu Kakkar - February 03, 2016