The year of hype
It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events
Krishna Gopalan - March 25, 2019
Cookies and Beyond
How Parle Products has ditched its mass brand image by scaling up its premium offerings
Shruti Venkatesh - May 24, 2018
A New Voyage
Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre?
Himanshu Kakkar - February 23, 2018
Recall Value
In its new campaign, Parle Products goes whacky to stay relevant
Tasneem Pocketwala - May 02, 2017
A clean slate
Parle Products is going clean with its litter-free campaign
Meghna Maiti - April 16, 2015
Eastern delight
How a Kolkata-based biscuits brand is giving industry heavyweights a run for their money
Meghna Maiti - April 22, 2015
Volume matters
Standard size packaging will force FMCG companies to focus on the product instead of its price and help the consumer choose better
Himanshu Kakkar - February 03, 2016