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        • She Rules The Digital Kingdom

          The Indian woman consumer is forcing all—brands, social media, even experts—to take notice. She is shopping, learning, interacting in digital universe & owning it

          Pallavi Chakravorty - February 27, 2022
        • The Real Nykaa

          How Falguni Nayar turned a beauty and fashion e-commerce platform into the only profitable unicorn to be listed in India and, in the process, also became India’s richest self-made woman billionaire is one spectacular tale

          Pallavi Chakravorty - November 28, 2021
        • 21 Changemakers

          Outlook Business takes a look at 21 newsmakers of 2021. From corporates to common people, here are those that shaped the year

          Kamalika Ghosh - November 30, 2021
        • The Man With No Regrets

          In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?

          Shruti Sonal - August 31, 2021
        • Hitting the sweet spot

          For these e-commerce players, profit is not just another pipe dream

          N Mahalakshmi - May 25, 2020
        • Why vertical e-commerce players will thrive despite being worst hit by COVID-19

          These ‘masters of one’ will retain their edge through efficient execution and capital efficiency

          Kripa Mahalingam - May 22, 2020
        • Redefining beauty

          Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty

          Shruti Venkatesh - January 22, 2020
        • Who’ll bag the next billion?

          India is churning out more unicorns than ever before, thanks to the digital transformation. We give you the start-ups next in line to hit the coveted valuation

          Kripa Mahalingam - August 13, 2019
        • E-tail gets Real

          After strengthening their presence online, e-commerce players sniff out a lucrative market offline

          Shruti Venkatesh - July 26, 2019
        • Handsome Spends

          Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

          Shruti Venkatesh - April 18, 2019