She Rules The Digital Kingdom
The Indian woman consumer is forcing all—brands, social media, even experts—to take notice. She is shopping, learning, interacting in digital universe & owning it
Pallavi Chakravorty - February 27, 2022
The Real Nykaa
How Falguni Nayar turned a beauty and fashion e-commerce platform into the only profitable unicorn to be listed in India and, in the process, also became India’s richest self-made woman billionaire is one spectacular tale
Pallavi Chakravorty - November 28, 2021
21 Changemakers
Outlook Business takes a look at 21 newsmakers of 2021. From corporates to common people, here are those that shaped the year
Kamalika Ghosh - November 30, 2021
The Man With No Regrets
In BharatPe’s journey, Ashneer Grover might have made a lot of mistakes, and pissed off many, but how else could he have built a $3-billion company in three years?
Shruti Sonal - August 31, 2021
Hitting the sweet spot
For these e-commerce players, profit is not just another pipe dream
N Mahalakshmi - May 25, 2020
Why vertical e-commerce players will thrive despite being worst hit by COVID-19
These ‘masters of one’ will retain their edge through efficient execution and capital efficiency
Kripa Mahalingam - May 22, 2020
Redefining beauty
Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty
Shruti Venkatesh - January 22, 2020
Who’ll bag the next billion?
India is churning out more unicorns than ever before, thanks to the digital transformation. We give you the start-ups next in line to hit the coveted valuation
Kripa Mahalingam - August 13, 2019
E-tail gets Real
After strengthening their presence online, e-commerce players sniff out a lucrative market offline
Shruti Venkatesh - July 26, 2019
Handsome Spends
Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money
Shruti Venkatesh - April 18, 2019
